Pedro B. Ortiz on Nairobi Expressway

Pedro B. Ortiz

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Nairobi expressway:

With this project Kenya proves to be an underdevelopped country.... and that it deserves to be.

(The Kenyans that are proud of it are those that make of Kenya what it is)

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23المهندسة ماجدة الشويات and 22 others

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• Dan Vill

  At the same that Jalisco gov wants to build an express way on a suburban area instead of connect or provide services to new Metropolitan areas.

  

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  Pedro B. Ortiz

  If the toll is too high, it will only benefit the wealthy and the politicians (with free pass). If the toll is too low, it will be as jammed as it previously was. In any way, it will benefit the investors but not the economy of Nairobi. While all developed capitals are taken down their flyovers because they have realized they have been a mistake... Kenya sets them up. Kenya intelligence is a Century late. Low speed intelligence! The way to address congestion and efficiency is through mass public transport (metro and commuter) not by doubling in ignorance.

  

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  • Cliff Nyagara

    Pedro B. Ortiz on this one I agree with you.We had better options but then it's not really as bad as you sound... We are behind but not an entire century!

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    Pedro B. Ortiz

    Cliff, ok. You are only back 80 years (Germany was already building these in the 1930's and the USA in the 40's. But the problem of lagging back is your only prospect is to serve those that lead ahead of you. Serving others is your everlasting future? You have done so for 130 years. With these decisions i see that you are bound to be serving still for another 130. Sad.

    

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• Brisa Cill Quemba

  He has a similar idea Peñalosa for Bogota and his elevated metro which I guess will be surrounded by brilliant and useful bolards  

  

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A New Value Curve

 

Jeroen Kraaijenbrink
Strategy and Leadership Consultant 

Some strategy tools are simple and useful. The “Four Actions Framework” of Blue Ocean Strategy is one of them. This is how to use it.

The Four Actions Framework is one of the core tools in the Blue Ocean Strategy toolbox that was developed by W. Chan Kim and Renée Mauborgne in 2005.

To understand how it works, let’s start with its background basics:

a) Every category of products or services can be described along a set of dimensions (factors) that create value for customers. Think of price, quality, speed, design, availability, sustainability, etc. 

b) Every product or service that a particular company offers scores somewhere on these dimensions. A high-end product, for example, may score high on price, high on quality, low on availability, etc.

c) The combination of scores on these dimensions can be visualized by what the authors have called a “value curve.” Think of it like a bar chart or line chart representing the scores of the product or service.

d) The best strategy generally (or at least what Blue Ocean Strategy tells you to do) is to create a unique value curve that is different from the competition and that speaks to a specific group of (new) customers.

Now, with this background knowledge in mind, we can move to the Four Actions Framework. As visualized, it consists of four actions that you can apply to the current value curve of a product or service:

1. Eliminate: get rid of unnecessary factors. E.g., “slow food” takes speed completely off the table.
2. Reduce: reduce your score on factors. E.g., reduce quality to allow for a lower price. 
3. Raise: raise your score on factors. E.g., improve design to make the product stand out more. 
4. Create: add new factors not used before. E.g. add sustainability as a distinctive factor.

Along these lines you can actively and intentionally redesign your company’s value proposition(s) to make them stand out more from the competition or entice your customers more.

Please note the order of the four actions: first eliminate and reduce, before you raise or create. So, simplify first and do less, before you start doing more!

Which of your company’s products’ and services’ value curves will you start redesigning next?

Metropolis II by Chris Burden (the movie)

We are Occupied by Automobiles..!

A short doc about a kinetic sculpture that took four years to build. We had the honor of spending three days in Chris Burden's studio filming this sculpture before it was moved to the Los Angeles Country Museum of Art (LACMA) where it is being reinstalled. The installation opened fall 2011. Chris Burden is one of our favorite artists of all time. For more about him and his work http://en.wikipedia.org/wiki/Chris_Bu... http://www.gagosian.com/artists/chris... and for a video about his awesome tv commercials/video art go here http://www.youtube.com/watch?v=s8QrrE... Directed by Henry Joost & Ariel Schulman Edited by Max Joseph Cinemtography by Schulman, Joost & Van Neistat Music by Tortoise (Ten-Day interval) & Mahogany (Windmill International A) Special Thanks to Zak Cook and everyone at the Burden studio...Tortoise, Mahogany, Jaclyn Slimm & Andrew Prinz.