Fundraising is like Tinder.
5 Tips for Successfully Raising Half a Million €.
#1 Click with some, forget the others.
If they share your vision & values, they will invest.
Are you building what they wish to see tomorrow?
The ones that don't, don't (invest).
And that's fine! There is plenty of fish in the sea.
Just be ready to take these hard hits.
Out of 133 people contacted, only 18 told me yes.
That's 115 hard no, ghosting & self-doubts.
It hurts like daggers to have some of the wealthiest and most successful people in the world tell you 'no'.
It requires SO MUCH emotional resilience to take 10 calls after dozens of no's.
Show up full of positive energy and confidence.
EVERY DAY. For weeks.
#2 Use the power of socials.
I used LinkedIn. A lot.
Remember, I created this ridiculous post of me riding a unicorn in a suit to find female Angel investors.
And people helped me make it viral.
They tagged relevant investors.
I reached out.
It's a game of receiving if you give.
#3 A good fundraiser is a good writer.
Being clear, concise, and emotional.
I wrote every single investor a short personal message telling them WHY I believe they would be a good fit.
You got it right: Being able to write why is key.
SageWealth's why?
Millennials will inherit 56 000 000 000 000€.
Yes, that's the correct amount of 0s.
And sustainable investing is the most impactful thing you can do with your money (other than donating).
We help them meet their financial goals,
& shape the future of the planet.
#4 Trust comes from data.
Investors don't like to take risks blindly.
They want to take calculated risks.
You need data to prove your business work.
We launched several sold-out events, build email lists, had clients invest, made relevant partnerships with banks, ran small marketing campaigns...
A clear demand for what we were doing.
But you need to turn the data into...
#5 Storytelling.
Why do us founders understand our customer's pain?
→ We are psychologists (read: not from finance).
→ We are passionate about sustainability.
→ We are inheritors.
A perfect fit for our startup.
Find your story. Craft it. Test it.
God knows how much you're gonna share it.
- Instant matches.
- Awkward job-like interviews.
- Ghosting after a perfect 1st date.
5 Tips for Successfully Raising Half a Million €.
#1 Click with some, forget the others.
If they share your vision & values, they will invest.
Are you building what they wish to see tomorrow?
The ones that don't, don't (invest).
And that's fine! There is plenty of fish in the sea.
Just be ready to take these hard hits.
Out of 133 people contacted, only 18 told me yes.
That's 115 hard no, ghosting & self-doubts.
It hurts like daggers to have some of the wealthiest and most successful people in the world tell you 'no'.
It requires SO MUCH emotional resilience to take 10 calls after dozens of no's.
Show up full of positive energy and confidence.
EVERY DAY. For weeks.
#2 Use the power of socials.
I used LinkedIn. A lot.
Remember, I created this ridiculous post of me riding a unicorn in a suit to find female Angel investors.
And people helped me make it viral.
They tagged relevant investors.
I reached out.
It's a game of receiving if you give.
#3 A good fundraiser is a good writer.
Being clear, concise, and emotional.
I wrote every single investor a short personal message telling them WHY I believe they would be a good fit.
You got it right: Being able to write why is key.
SageWealth's why?
Millennials will inherit 56 000 000 000 000€.
Yes, that's the correct amount of 0s.
And sustainable investing is the most impactful thing you can do with your money (other than donating).
We help them meet their financial goals,
& shape the future of the planet.
#4 Trust comes from data.
Investors don't like to take risks blindly.
They want to take calculated risks.
You need data to prove your business work.
We launched several sold-out events, build email lists, had clients invest, made relevant partnerships with banks, ran small marketing campaigns...
A clear demand for what we were doing.
But you need to turn the data into...
#5 Storytelling.
Why do us founders understand our customer's pain?
→ We are psychologists (read: not from finance).
→ We are passionate about sustainability.
→ We are inheritors.
A perfect fit for our startup.
Find your story. Craft it. Test it.
God knows how much you're gonna share it.
# Bonus: Have fun.
Give your investors a good time.
Joking, being vulnerable, still being professional while having fun.
They need to get a super smooth experience from start to finish.
Hey, I told you it was like a date.
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