Customers and Technology

"You’ve got to start with the customer experience and work backward for the technology."

Steve Jobs

This advice that Steve Jobs gave at the Apple WWDC in 1997 after being insulted is probably the greatest piece of advice for every leader

"Unfortunately understanding the customer falls under marketing and branding and too many technology specialists don’t think these disciplines are credible or good enough to be taken seriously - I leaned this the hard way as I left the engineering world to pursue marketing. There’s so much to learn from Steve jobs and Apple’s journey"

Charlie Whyman
B2B Marketing Coach that talks about OTTERs

"As a leader in Digital transformation, this is an excellent throwback from a legend and could not agree more! Many organizations are facing this challenge now and I describe it as "Hammer looking for a Nail". In Technology and digital transformation understand the customer better first! versus showing a tech solution to the customer. If not, after all that hammer is going sit there and rust looking for a Nail that is not there! I also think understanding the customer we serve is everyone's responsibility and should be DNA of the company!"

Sudhir Nair

Award winning Digital transformation Leader, Disruptor, Educator & Operations Leader

"If you wish to ever succeed in business, you have to put yourself in his boots first, understand what is the problem you are going to resolve with the capabilities you have to deliver a satisfactory product to your customer. Only when you are in sync with the customer's need, only then you can conceive the experience you want to deliver. To deliver that experience you need the vision more than the product, most of the engineering is already available there, with the vision the leaders like Steve Job can create wonders out of the ordinary."

Pawan Kakkar

Managing Director at Jugapro India Private Limited