Linda GoodmanLinda Goodman • Following • FollowingI help CEOs & Owners create competitive marketing strategies that leverage customer emotions to drive bottom line results | Author "Why Customers Really Buy" | Award Winning Growth AdvisorI help CEOs & Owners create competitive marketing strategies that leverage customer emotions to drive bottom line results | Author "Why Customers Really Buy" | Award Winning Growth Advisor6d •
Innovative marketing strategies don’t just miraculously spring from metrics!
That’s why traditional research methodologies to decode customer motivations and behavior are often incomplete and outdated.
Innovative solutions are the result of going beyond numbers …
And going beyond what customers say …
To gain a deep and nuanced understanding of what they really mean.
Numerous studies using various methodologies, including two conducted by Gallup, have confirmed that 70% of all B2C AND B2B customer decisions are based on emotion.
The best data in the world isn’t necessarily predicative of how they’ll respond.
Focus instead on their Emotional Triggers.
Emotional Triggers provide the actionable insights you need to develop marketing strategies that will engage customers based upon what they:
๐ทFear – (FOMO)
๐ท Value
๐ท Trust
๐ท Laugh About
๐ท Find Happiness In
๐ท Prioritize
๐ท Need in Order to Experience a Sense of Belonging
๐ท Feel Guilty About
๐ท Crave for Instant Gratification
๐ท Are Insecure About
As the Pioneer of Emotional Trigger Research and Author of “Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales”, I’ve spent my career helping CEOs and Owners of U.S. based companies leverage customer emotions to increase sales.
If you’d like to innovate a competitive marketing strategy that resonates with your customers emotionally, DM me and let’s chat.
(Graphic Source: Sheer ID)
Ring the ๐ on my profile to follow Linda Goodman for marketing strategy and business development content.
That’s why traditional research methodologies to decode customer motivations and behavior are often incomplete and outdated.
Innovative solutions are the result of going beyond numbers …
And going beyond what customers say …
To gain a deep and nuanced understanding of what they really mean.
Numerous studies using various methodologies, including two conducted by Gallup, have confirmed that 70% of all B2C AND B2B customer decisions are based on emotion.
The best data in the world isn’t necessarily predicative of how they’ll respond.
Focus instead on their Emotional Triggers.
Emotional Triggers provide the actionable insights you need to develop marketing strategies that will engage customers based upon what they:
๐ทFear – (FOMO)
๐ท Value
๐ท Trust
๐ท Laugh About
๐ท Find Happiness In
๐ท Prioritize
๐ท Need in Order to Experience a Sense of Belonging
๐ท Feel Guilty About
๐ท Crave for Instant Gratification
๐ท Are Insecure About
As the Pioneer of Emotional Trigger Research and Author of “Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales”, I’ve spent my career helping CEOs and Owners of U.S. based companies leverage customer emotions to increase sales.
If you’d like to innovate a competitive marketing strategy that resonates with your customers emotionally, DM me and let’s chat.
(Graphic Source: Sheer ID)
Ring the ๐ on my profile to follow Linda Goodman for marketing strategy and business development content.
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