Qualitative research is defined as
“The study of the nature of phenomena”, including
“Their quality, different manifestations, the context in which they appear or the perspectives from which they can be perceived”, but excluding
“Their range, frequency and place in an objectively determined chain of cause and effect”.
This formal definition can be complemented with a more pragmatic rule of thumb: qualitative research generally includes data in form of
Words rather than Numbers.
For data analysis, field-notes and audio-recordings are transcribed into protocols and transcripts, and coded using qualitative data management software.
Criteria such as checklists, reflexivity, sampling strategies, piloting, co-coding, member-checking
and stakeholder involvement can be used to enhance and assess the quality of the research conducted.
There are few software to assist and help analyzing the qualitative data. These are commonly include: Content Search, Data Visualization & Reporting, Storing & Coding, Data Linking and Data Mapping.
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