PMC are not employed to be postal service, but agents to enable Clients to make the correct decision. They will interpret the purpose with needful essential enhancement, taking in consideration mostly PESTLEs, whereas KPIs are widely comprehended. PMC is principally entrusted to support Client's endeavor to procure all disciplines specialists to deliver the target unambiguous success.
Tuesday, May 27, 2025
PMC Challenges
PMC are not employed to be postal service, but agents to enable Clients to make the correct decision. They will interpret the purpose with needful essential enhancement, taking in consideration mostly PESTLEs, whereas KPIs are widely comprehended. PMC is principally entrusted to support Client's endeavor to procure all disciplines specialists to deliver the target unambiguous success.
Monday, May 26, 2025
Urban Ecology
The inevitable importance of the biodiversity and inclusion of all healthy aggregates will lay the foundations of solid and sustainable civilized "globe".. However, the mutual efforts will enable reaching the goals despite the conflicting interests of stakeholders..!
Urban Ecology
Ecology plays a crucial role in urban planning
by promoting sustainable and resilient cities. Urban ecology, a
subfield of ecology, focuses on the interactions between humans, plants, and
animals within urban environments, emphasizing the importance of biodiversity
and ecosystem services. Integrating ecological principles into urban
planning helps create more livable, environmentally sound, and economically
viable cities.
Here's how ecology is integrated into urban planning:
1. Understanding Urban Ecosystems:
- Biodiversity
Assessments:
Assessing the presence and distribution of plant and animal
species in urban areas helps identify areas of high ecological value and
potential impacts of development.
- Ecological
Processes:
Understanding how ecosystems function in urban environments,
including nutrient cycling, water flow, and habitat connectivity, is essential
for informed planning.
- Urban
Green Spaces:
Recognizing the importance of green spaces for providing
ecosystem services, such as air and water purification, carbon sequestration,
and habitat for wildlife, is crucial.
2. Designing for Ecological Resilience:
- Habitat
Networks:
Creating interconnected green spaces and corridors to
support wildlife movement and migration, especially in the face of climate
change.
- Stormwater
Management:
Utilizing natural systems like wetlands and green roofs to
manage stormwater runoff, reduce flooding, and improve water quality.
- Urban
Food Systems:
Incorporating urban agriculture and community gardens to
enhance food security, reduce environmental impacts, and promote local food
production.
3. Addressing Urban Challenges:
- Air
and Water Quality:
Designing for green infrastructure and promoting sustainable
transportation options to reduce pollution and improve air and water quality.
- Climate
Change Mitigation:
Incorporating green spaces and urban forests to absorb
carbon dioxide and mitigate the impacts of climate change, such as heat
islands.
- Urban
Heat Island Effect:
Implementing green infrastructure and reflective surfaces to
reduce the urban heat island effect and improve thermal comfort.
4. Benefits of Integrating Ecology:
- Improved
Human Health and Well-being:
Access to green spaces and nature has been shown to reduce
stress, improve mental health, and promote physical activity.
- Increased
Property Values:
Studies have shown that proximity to green spaces can
increase property values and attract tourism.
- Economic
Benefits:
Utilizing natural elements for stormwater management can
reduce infrastructure costs and provide long-term economic benefits.
- Social
Equity:
Integrating ecological principles in urban planning can help
create more equitable cities, where all residents have access to nature and
environmental benefits.
Sunday, May 25, 2025
Good planning doesn’t mean good design
Kevin Abbott; Thanks for the visionary essay, which interpret the fast growing challenges the urban planners are currently exposed to. Your true statement: "Good design remains a human craft, and so far, no technology has mastered that" is wonderfully great; whilst (as I cordially believe) the Urban Planning is an epistemic merit spiced by data and numbers..!!
The 3rd Millennia's changed business climate along with new technologies has enforced the Planners to be principally Designers, to look after "Physiques" rather than "Spiritualization", with strong effective seeds that mastermind the new young Planners.. The beneficiaries are not the end-users (People & Communities), but the managers of the Spreadsheets and Dashboards..!
It is no more a civilized endeavor for human excellence, but for business, feasibility and politics..
Regretfully, many parts of the world has no advocacy for humane measures..!
One area I’ve taken a keen interest in is the growing digital convergence between 3D software, urban planning, and development economics. This evolution has accelerated with the rise of AI and will continue to shape how we deliver future cities. But the last decade has taught us some especially important lessons: that while technology has improved many workflows, it has not necessarily improved place outcomes.
I’m young (or old) enough to remember the arrival of 3D CAD and early tools like SketchUp, when we could rapidly model shapes, add volumes through floor counts, and generate development areas that plugged neatly into a team's P&L spreadsheet. It was our first attempt at a digital design-and-development pipeline. Things quickly escalated: Revit, BIM, and eventually Digital Twins brought integration and simulation. But somewhere along the way, design began to play catch-up, too often reduced to adding lipstick to a massing model.
This shift didn’t free design to do things better, it freed developers to become de facto planners and designers, able to iterate quickly with technical support, but often without meaningful design process. The urgency to hit market, generate 3D massing, and push them through rendering software left little time for design to evolve, or to add the real value that great places demand.
Increasingly, I’ve been asked to review built outcomes, and explain why certain designs didn’t work and why a place feels ‘placeless’ despite solid economic indicators. Massing models often don’t deliver the economic returns they were meant to. The answer? Places are more than just bedrooms, offices, and retail.
Projects that allowed design to evolve alongside planning and economics have been more successful. When design considers real human interaction; how buildings meet the public realm, how people move, how they engage with space, then we see places with social energy and economic value.
Yes, AI and digital convergence improves efficiency. But good design remains a human craft, and so far, no technology has mastered that. So, the question becomes: is your development worth the risk of skipping that step?
The value of placemaking, with all its long-term economic and social benefits depends on design that challenges, tests, and evolves through process. Not through the push of a button.
Have you seen this trend in your own work? I’d love to hear how others are navigating it.
Thursday, May 22, 2025
عبد الرحمن بدوي
Friday, May 9, 2025
Economies of Scale
Marcus FeldthusMarcus Feldthus • 2nd2ndHelping companies leverage economies of small in the pursuit of sustain2nd|
Helping companies leverage economies of small in the pursuit of sustain
Is bigger always better?
I keep coming back to George Stigler's paper on Economies of Scale from 1958.
Even that man, one of the leading figures of the neoliberal Chicago School of Economics, set out to investigate how to find the optimal size - not to confirm that bigger is always better, no, but to find out when bigger is not better.
This is an example of how the belief that bigger isn't always better is at the foundation of mainstream microeconomic thought.
And yet, companies continue to neglect that and even get defensive when sustainability researchers and practitioners talk about exploring how companies can be growth-independent to accelerate their sustainability efforts and think long-term.
They don't want to hear about how small is beautiful and less fragile. Nope, they don't want to hear any of that. They want more of the same. More growth, more staff, more clients, more power, more ego boosts, more short-term wins.
Company executives don't have to look at other disciplines to find reasons for, at some point, limiting growth; they can find answers within their discipline.








As someone who has been deeply involved in the creation of new cities, laying out their structure, massing, and the key components that support a place-based promise—I’ve seen a thing or two over the years.